Each year, one in nine babies is born prematurely, and the right medical equipment can mean life or death. But with equipment costing tens of thousands of dollars, how do we raise awareness and donations to ensure hospitals have the tools they need?
This campaign was submitted for Young Lions Cyber 2017
Co-AD: Kathryn Carpenter
With over 8 grams of protein, no added sugars, and all the nutrients you need, milk is the original super drink. With new retail technology, we designed interactive in-store displays that kept consumers guessing all the way until the end. Still think you know everything about milk?
Microsite built to instruct and aggregate sweepstakes submissions for prizes tied to the U.S. Olympic Team in Rio.
The campaign itself made 1.7 billion impressions, increased milk sales nationwide by 2.7%, and the microsite itself averaged 16,000 hits per week prior to and during the Olympics.
Created by award-winning copywriter John Claxton, the Clark Street Bridge School of Writing is an immersive two-hour experience. Story-like in nature, scored to music and performed live, it is meant to increase our understanding of writing and our understanding of ourselves.
To establish an online presence, daily tweets and weekly Instagram posts are made featuring excerpts of different poets to drive to the website experience. Take a peek at the Clark Street Bridge Instagram or the Clark Street Bridge website for even more creativity.
With over 6 million TV, Internet and Phone subscribers across the country, we created a personalized onboarding experience to welcome new customers into the fold. Focusing on a wide range of tactics, we used transparency to educate customers on their products.
2015 David Ogilvy Awards: Gold in Technology
2015 CADM Tempo Awards: 1st place in Loyalty/Frequency Marketing, 2nd place winner in Email, 3rd place in Interactive Marketing Campaign
By emphasizing the 24/7 aspect of their new security product, we showed that Cox Business Security is security that means business.
Tactics range from a 30 second TV spot, print, OOH and other internal collateral.
Futura, one of the most well known typefaces, relies on perfect circles and geometric shapes to create letterforms. By using this typeface as a structure, Maze was created. With influences from the geometry of Futura, dynamism of mazes, and a hint of the ornate aesthetic of Art Deco, Futura Maze creates pathways in every individual letterform.