Crazy Good

Welcome to the world of Pop-Tarts, where we think beyond the foil. Where we ooze loud, unapologetic chaos. So dunk us in butter. Eat us raw. Snack on us frozen. Cause we’re not here for a long time, we’re here for a crazy good time.

Increased total engagements by 198.25%
Reached over 5.5 million users to date
Grew organic following by 17.2K across social channels
AdAge 2024 Marketers of the Year
Viral moments and social campaigns featured on AdWeek, AdAge, USA Today and more
Won 3X Silvers in Partnership, Mixed Campaign and Film at The Clio Awards

AGENCY: DIGITAS | VPCD: BOBBY O’NEILL | TEAM: CHAD FENOGLIO, GIGI PADILLA, AARTI THAMMA, MARY WAGNER, SUSY SALCEDO, KYLEN CHEN-TROESTER