Cook like a mother

Almost 100 years ago, Ragú was born when an Italian mother brought a family recipe with her from Italy to New York. So step up to the stove with fire in your belly. Cook for 6 for a party of 2. Slay stuffed shells or braise the hell out of some short ribs. With a jar of Ragú, you can cook like a mother with the food you make, even if you’re not a Mother at all. 

Silver Shorty Award in Food & Beverage. Audience honor in rebrand campaign.
SILVER Reggie Award in Rebranding & Reintroducing Brand Marketing
EFFIE AWARDS FINALIST in food
Ad Age Creativity Awards finalist for Best Rebrand

AGENCY: DIGITAS‍ ‍| CD: BRIAN TRECKA & ERIC BURSHIEM | CW: RAE FAIMAN