Cook like a mother

Almost 100 years ago, Ragú was born when an Italian mother brought a family recipe with her from Italy to New York. So step up to the stove with fire in your belly. Cook for 6 for a party of 2. Slay stuffed shells or braise the hell out of some short ribs. With a jar of Ragú, you can Cook Like a Mother with the food you make, even if you’re not a mother at all. 

Shorty Awards Silver in Food & Beverage. Audience honor in rebrand campaign.
Reggie Awards Silver in Rebranding & Reintroducing Brand Marketing
Effie Awards Finalist in Food & Beverage
Ad Age Creativity Awards Finalist in Best Rebrand

AGENCY: DIGITAS‍ ‍| CD: BRIAN TRECKA & ERIC BURSHIEM | CW: RAE FAIMAN