Senior Art Director
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Cook Like a Mother

 
 

 Cook like a mother

Almost 100 years ago, Ragú was born when an Italian mother brought a family recipe with her from Italy to New York. So step up to the stove with fire in your belly. Cook for 6 for a party of 2. Slay stuffed shells or braise the hell out of some short ribs. With a jar of Ragú, you can cook like a mother with the food you make, even if you’re not a Mother at all. 

Part of the AOR team that created and launched the new campaign across brand identity, social and print.

AGENCY: Digitas | CD & TV: Brian Trecka, Eric Burshiem | CW: Rae Faiman

Silver Shorty Award in Food & Beverage. Audience honor in rebrand campaign.
SILVER Reggie Award in Rebranding & Reintroducing Brand Marketing
EFFIE AWARDS FINALIST in food
Ad Age Creativity Awards finalist
for Best Rebrand